

Rambling with Purpose
Mental health, self-awareness, and thought patterns are some of the many topics talked about on the podcast Rambling with Purpose. Each week the two hosts break down a subject in hopes that their conversation will help normalize feelings and give listeners tools to reinvent their thinking patterns in a healthy and positive way.
The two hosts reached out to me seeking playful and approachable branding that would represent the easy-going vibe of a podcast that often explores challenging subject matter. As the two hosts are both free spirits, we sourced a lot of inspiration from 1970s hippie culture for both the color palette and illustrations.
Deliverables
✿ Logo Design
✿ Submark Design
✿ Color Palette Selection
✿ Icon illustration ( highlight icons)
✿ Pattern
✿ IG highlight content
✿ IG story templates