
DJ Groove Baby
LA-born, Boston-based DJ Groove Baby describes her music as cool tech-house vibes with vibrant grooves. Festivals, nightclubs, and private events feel like home for Marissa. Her most recent endeavor has been starting a podcast “Le Discotecha Radio,” which is a monthly podcast to showcase her favorite music from old to new.
Groove Baby wanted a mascot to emulate her electric and eccentric music style. Along with the mascot we created branding that could be incorporated into the visuals for her sets along with apparel and content design. You can also find her stickers slapped around the greater Boston area.

Deliverables
✿ Logo
✿ Secondary Logo
✿ Font Selection
✿ Color Palette Selection
✿ Mascot Illustration
✿ Icon Illustration
✿ Pattern
✿ Apparel Design / Print
✿ Business Card Design / Print