The Brezel Bar

Brezel Bar, located in the college town of Gainesville, Florida is a bavarian-style pretzel shop. Throughout the school year, sweet and salty pretzels are served with a plethora of dips and toppings. Jackie, the owner, has also started selling their authentic snacks, buns, bites, and dips online!

Amongst the many eateries in this area, a brand identity that stood out to the college crowd was crucial. Jackie wanted this presence to be felt both inside the store and on social media.